Despite the impressive influence the gun lobby exerts in the US, gun ownership is down and the number of people in favor of gun control is up. It may sound like the majority of Americans own guns, but the rate for households with guns has dropped from about 50% in the 70s to about 31% in 2014. The trend appears to be continuing. Households aren’t individuals, though. For individuals, the numbers are even smaller, with only about 22.4% of adults owning a gun. At the same time, the majority of Americans are in favor of stricter gun laws and regulations. The trends are counter to the national narrative, which is something lobbyists are known for accomplishing. Lobbying is powerful, as is public opinion. At least for now, lobbyists are out-competing the populace.