Major financial institutions like Goldman Sachs, IDG Capital Partners, the New York Stock Exchange, and Union Square Ventures are investing in companies that make Bitcoin, and other crypto-currencies, easier to use. Bitcoin has worked from a base of techies, early adopters, and people with strong privacy incentives to avoid conventional currencies. The rest of the population represents an enormous market and the financial houses are stepping in to benefit from meeting the unmet need; which is somewhat ironic because many people used Bitcoin to avoid conventional finance institutions. The new involvement is a sign of growing acceptance.

“Goldman Sachs Bets On Bitcoin” – IEEE Spectrum

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