Decades ago, socially responsible investing was assumed to be morally superior but financially inferior to conventional investing. Technologies and markets are now making energy efficient, socially equitable, and sustainable businesses more profitable than inefficient, inequitable, and unsustainable businesses. In retrospect, ” inefficient, inequitable, and unsustainable” ultimately had to be an inferior investing strategy.
“Turning A Profit While Doing Good” – Brookings
Pretending Not To Panic 