Investing isn’t just about the money anymore, and yet that may be the best way to make the most.
Socially responsible investing is increasing, and the expected decrease in performance has been replaced by increases. Investors are realizing, and businesses are proving, that sustainable isn’t just trendy, or socially responsible; sustainable makes the most business sense. To put it in perspective, the counter argument sounds ridiculous: long term investing in unsustainable businesses.
“Beyond Profits” – LA Times
Pretending Not To Panic 